After observing the ʽbest European Christmas in its historyʼ, Microsoft proudly confirmed lifetime sales of Xbox 360 across the EMEA region that comprises Europe, Middle East and Africa . As per records, Xbox 360 sales have topped eight million units on Christmas 2008 making it the most successful history in the consoleʼs history.

As per the data from Chart Track, Xbox 360 was the fastest growing console of 2008 and it in fact doubled the quarterly performance of the same period in 2007. The competition was tough between Xbox 360 and Playstation 3 in 2008 and it is expected to grow more in 2009.

According to various games analysts, the returns for December 2008 were great for Xbox 360 and were way ahead than many rivals like Sony Playstation 3 and Nintendo DS. The Christmas sale of Xbox 360 was much higher as compared to 2007 across France , the UK , Italy , Germany and Spain .

It is expected that this best sale of Xbox 360 in 2008 Christmas is due to the successful partnership with the retaliates and publishers. Majority of European consumers responded enthusiastically to Xbox 360 and its updates and all this ultimately resulted in the best ever sale of the consoles in EMEA region in 2008.